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About


Long story short, we’ve been printing t-shirts for a while now. Our story is very similar to most other hard-headed creative dreamers. We started out with a napkin sketch in the Fall of 2012 and evolved from slinging t-shirts out a backpack at football games and flea markets into fashion runways, outdoor conventions, crossfit competitions, and retail stores. In a short-time, we were lucky enough to see our original designs sold and distributed nationwide for a stint.

In 2016, we pivoted our primary focus beyond original work in the retail space to custom work for groups and organizations of all sizes and kinds in need of customized, premium-quality tshirts.

In 2017, we lasered our focus to crossfit, fitness + health, and athletic markets. We spent the whole year expanding our shop, equipment, and products offerings to our client-base.  

Today, we’re fortunate enough to primarily work with crossfit gyms and other related businesses throughout the region helping them grow by improving their merchandise offerings to their members and events. In our minds we really can’t say it enough…

THANK YOU, we wouldn’t have a business without you all!


Coaches,
I wanted to take a moment to tell you about a business that I have just finished working with to provide t-shirts to my Strength and Conditioning class.  The name of the company is Southern Apparel.

They are extremely easy to work with.  In all my years of coaching and having to design and order clothing items for teams, these guys have been the easiest and fastest to work with.  They gave me 4 different designs to choose from and did this free of charge. They made changes for me on the design I choose for free. The turnaround from the time I placed the order to having shirts in my hand would have been about 1 1/2 - 2 weeks had it not been for the Thanksgiving break.  The pricing of the shirts is fair and comparable to others that I have seen. They quickly respond to my emails. They can accommodate any number of items.

I will be glad to show you the shirt they made for me.  It turned out great!!!
Alan Fontenot, Bolton High School Alexandria LA

 This was really awesome service to have at Battle on The Bayou! Now I get a tank that I can actually wear instead of the super small event shirt. Thanks so much!
Live Print Customer

Joel is a branding genius and a fantastic human being. I lean on him for a wide variety of different things for my own company. Feel free to reach out to him about all things related to maximizing your professional growth.
Marc Broussard, Touring Musician formerly of Island Def Jam

Thank you Tanya. Keep up the great work. Customer service goes a long way!
Jeremy Hohle, Ragin Crossfit, Lafayette, LA

The shirts are freaking awesome!!
Trent Luecke, Red Stick Crossfit, Baton Rouge LA

I have seen many clothing line startups in my time selling screen printing supplies. Southern Apparel has one of the most professional, well laid out websites I have seen. The items are presented well and you definitely connect with the brand.There is nothing sub-par about it. Clearly, Southern Apparel means business.
Alex Hudjohn, Ryonet (on launch of site in 2013)

Thank you guys!! Anytime people ask me about shirts I tell them about y’all!! Y’all always take amazing care of us!
Troy Folse, Crossfit 28, Alexandria LA